In this era where people rely on instant communication and social media, to get their work done it is clear that digital marketing has an edge over traditional marketing, but that doesn’t imply that traditional marketing is outdated. It has its place, however, with current trends, it is incomprehensible to treat traditional marketing as anything but a supplement to digital marketing. A digital agency in Melbourne says that businesses, especially start-ups and small businesses will miss out on great opportunities if they neglect the digital marketing avenue.
If you need more persuasion, here are more reasons why online marketing is better than traditional marketing.
Cost-Effective with a Higher ROI
Digital marketing strategies allow marketers to target a specific demographic or user that may be interested in their product and customise the strategies to reach a wider audience which increases ROI. Taking a look at the cost associated with digital marketing in comparison to traditional marketing like TV Ads which cost tens of thousands of dollar a month, digital marketing techniques like search engine optimisation, PPC, content marketing and social media can cost as little as a couple of thousand dollars a month.
With newspaper or a magazine advertisement it can be quite difficult to evaluate the direct sales impact for your business. With online marketing, on the other hand, everything can be tracked and analysed. The tools used here help you to illustrate results in detailed graphs to show traffic growth, leads and sales conversions from your specific search marketing campaign. The Google Analytics allows you to easily calculate your ROI so that you can appreciate the excellent value generated from your online marketing budget.
Get Real-Time Results
With traditional marketing, businesses have to wait for weeks sometimes even months to boost start to turn up. On the other hand, with online marketing, you get to see a significant boost in your business within a short span. You can see everything in real time such as a number of visitors, when they are most active, conversion rates and bounce rates. This enables you to fine-tune your marketing message to achieve the desired effect.
In this highly competitive market, businesses need to establish and maintain a positive brand awareness and client loyalty. Word-of-mouth and taking advantage of your personal relationships with your established clients can help with brand awareness, but having a professional and user-friendly website is the most effective marketing tool you can have. A website with well-written content that maintains your audience interest is great for brand awareness. The same can be said for social media channels and email marketing.
The above mentioned are some of the reasons on which we can agree that online marketing is a winner. However, traditional marketing is still indispensable and having a smart blend of the two, businesses will be able to maximise the market and conversions.